The German Football League (DFL) has announced that its total income from the awarding of licensing rights for stickers, trading cards and non-fungible tokens for the Bundesliga will reach in excess of €170m ($179.1m) for the next rights cycle (from 2023-24 to 2024-25).
The DFL said the value of the Bundesliga rights in the first season of the new cycle (2023-24) represents an increase of close to 280 per cent on the rights from the current 2021-22 campaign.
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