German Football Association (DFB)
US fast food chain McDonald’s has quit German football sponsorship to focus on esports, following a similar path taken by carmaker Mercedes-Benz last year.
German airline Lufthansa has extended its partnership with Deutscher Fußball-Bund (DFB), Germany’s national football federation.
The German Football Association (DFB) has extended its partnership with courier company Deutsche Post through to the end of 2020
Infront is expected to announce today that a former employee is under criminal investigation for “disloyal and unfaithful business management” during their time at the agency.
Online printing and e-commerce company Flyeralarm has agreed a four-season deal with the German Football Association (DFB) to take on title sponsor rights for the Women’s Bundesliga.