Gatorade
PepsiCo’s purpose-led initiatives drive brand affinity and ‘long-term value’
SportBusiness Sponsorship speaks to PepsiCo marketing executives Adam Warner, Ciara Dilley and Mark Kirkham about the company's sponsorship deals with the Uefa Champions League, EA Sports FC and Wrexham AFC.
Gatorade backs Fiba World Cup
Sports drink and nutrition brand Gatorade has agreed a deal to sponsor this year’s Fiba Basketball World Cup, which will take place in Japan, Indonesia and the Philippines.
Uefa carves out Champions League hydration rights to fuel PepsiCo uplift
PepsiCo’s Gatorade brand will be seen hydrating players on the sidelines for the first time in its next sponsorship agreement with the Champions League after Uefa persuaded clubs to make the inventory available. Ben Cronin provides detailed analysis of the sponsorship renewal.
Gatorade Canada partners with PWHPA
Gatorade Canada has announced a new partnership deal with the Professional Women’s Hockey Players Association ahead of their upcoming fourth season that kicks off on October 14 in Montreal, Canada.
Gatorade renews with Man City until 2025
Manchester City has renewed its sponsorship agreement with sports drink and nutrition brand Gatorade for three more years from 2022-23 to 2024-25
Inter Milan signs two-year extension with Gatorade
Italian Serie A club Inter Milan has renewed its sponsorship deal with PepsiCo-owned sports drink brand Gatorade
Pepsi Max, Gatorade sign on as drinks sponsors of RLWC2021
Soft drinks producer Britvic has signed a major deal with the organising committee for this year’s Rugby League World Cup, through which its brands Pepsi Max and Gatorade will become official sponsors o…
LaLiga signs Americas-focused deal with Gatorade
LaLiga, organising body of the top two divisions of Spanish club football, has agreed a partnership with sports-themed drinks and food products manufacturer Gatorade, focused on four markets in the Americas
Inter partners up with Gatorade
Italian Serie A football club Inter Milan has signed a sponsorship deal with isotonic sports drink brand Gatorade.
The two-year deal will cover the 2018-19 and 2019-20 seasons
Manchester City secures Gatorade deal
PepsiCo-owned isotonic drinks brand Gatorade has agreed a global partnership with English Premier League football club Manchester City.
Ironman refreshes with Gatorade partnership
PepsiCo-owned isotonic drinks brand Gatorade has agreed to become a partner of the Ironman triathlon series.