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Manchester City secures Gatorade deal

PepsiCo-owned isotonic drinks brand Gatorade has agreed a global partnership with English Premier League football club Manchester City.

Terms of the multi-year agreement were not disclosed, but City confirmed that Gatorade will now serve as its official sports nutrition partner.

City’s sports scientists will work with the Gatorade Sport Science Institute (GSSI) to support the athletic performance of players before, during and after training and playing.

Gatorade’s range of sports fuel products and equipment will be made available to City’s first team during training sessions and on match days, while the company will also benefit from a branding presence on LED advertising boards inside the team’s Etihad Stadium.

In addition, Gatorade will work with the club to create behind-the-scenes video content to engage City’s local and global fan base.