Formula 1

Formula 1 recorded revenues of $744m (€731.6m) during the second quarter of this year as the return of crowds and an uplift in sponsorship and media receipts helped increase its operating income to $65m.

Formula 1 has signed an extension to its sponsorship contract with sparkling wine brand Ferrari Trento

Formula 1’s Japanese Grand Prix later this year will be title-sponsored by automotive manufacturer Honda.

Formula 1’s Singapore Grand Prix will continue to carry Singapore Airlines as a title sponsor after the company extended its long-running association with the event.

Formula 1 has renewed and expanded its sponsorship contract with finance and human resources specialist Workday

Formula 1 has added at least $78.5m (€72.1) in sponsorship portfolio value via four new deals announced over the last two months, SportBusiness understands.

Formula One has confirmed a new global sponsorship agreement with customer relationship management company Salesforce

Formula 1 has signed up global cruise line MSC Cruises to the top tier of its sponsorship portfolio

The Saudi Arabian Grand Prix is set to remain in Jeddah for four more seasons while a new circuit is constructed in Qiddiya, the Saudi Automobile and Motorcycle Federation has said

Formula 1 is set to sign enterprise software company Salesforce as a sponsor, according to reports

Formula 1 has signed up technology company Lenovo to its portfolio of central sponsors. The multi-year deal makes Lenovo an Official Partner of Formula 1 ahead of its 2022 season

The National Basketball Association and Swiss luxury watchmaker Tissot have secured a multiyear extension of their marketing partnership which began in 2015

For the behind-closed-doors 2020 British Grand Prix, F1 global beer partner Heineken promoted its 0.0% brand via an immersive activation for local health workers.

After completing their disrupted 2020 seasons, Formula One, Formula E and MotoGP moved into fresh campaigns in 2021 with a combined portfolio value of between $435m (€370m) and $487m across a total of 53 deals.

Formula One’s recently-announced sponsorship deal with Best Water Technology (BWT), will form a key part of the motorsport series’ plan to make all of its events sustainable by 2025.

Formula 1 has expanded its association with water treatment company Best Water Technology (BWT) to make the company its 'Official Water Technology Partner'

Cryptocurrency exchange signed as a top-tier Formula 1 sponsor in late June in a lucrative agreement