Formula 1
Formula 1’s Q3 revenues rise to $715m
Formula 1 has reported revenues of $715m (€721m) for the third quarter of 2022, a seven-per-cent increase on the same period in 2021 but a slight decrease compared with the $744m posted in the second q…
AWS upgrades and expands Formula 1 sponsorship
Amazon Web Services (AWS) has stepped up its association with Formula 1 by renewing and expanding its deal with the motor-racing championship to become a global partner
F1 Las Vegas GP strikes T-Mobile pact
Telco T-Mobile has been named the exclusive wireless provider for Formula 1's Las Vegas Grand Prix ahead of the inaugural race on November 16-18, 2023
US sponsorship of F1 teams up 66 per cent in two years
The volume of US brands agreeing sponsorship deals with Formula 1 teams has increased by 66 per cent in the last two years, according to the latest research from SportBusiness Sponsorship
McLaren introduces rotating digital signage to F1 cars
McLaren Racing has partnered with digital agency Seamless Digital to introduce cutting-edge technology which will allow the team to change the branding on its cars during a Formula 1 race weekend in a…
Haworth joins F1 as director of commercial partnerships
Formula 1 has appointed Jonathan Haworth as its new director of commercial partnerships, SportBusiness understands.
Formerly of Warner Bros
Formula 1’s Q2 revenues increase to $744m
Formula 1 recorded revenues of $744m (€731.6m) during the second quarter of this year as the return of crowds and an uplift in sponsorship and media receipts helped increase its operating income to $65m.
F1 adds two more years to Ferrari Trento deal
Formula 1 has signed an extension to its sponsorship contract with sparkling wine brand Ferrari Trento
Honda returns as title sponsor of 2022 Japanese GP
Formula 1’s Japanese Grand Prix later this year will be title-sponsored by automotive manufacturer Honda.
Singapore Airlines adds three more years to Singapore GP title sponsorship
Formula 1’s Singapore Grand Prix will continue to carry Singapore Airlines as a title sponsor after the company extended its long-running association with the event.
F1 expands regional deal with Workday
Formula 1 has renewed and expanded its sponsorship contract with finance and human resources specialist Workday
MSC Cruises and Salesforce headline quartet of F1 additions
Formula 1 has added at least $78.5m (€72.1) in sponsorship portfolio value via four new deals announced over the last two months, SportBusiness understands.
F1 confirms Salesforce sponsorship as it looks to develop use of fan data
Formula One has confirmed a new global sponsorship agreement with customer relationship management company Salesforce
F1 signs MSC Cruises as global sponsor, adds AlphaTauri as supplier
Formula 1 has signed up global cruise line MSC Cruises to the top tier of its sponsorship portfolio
Saudi Arabian GP likely to remain in Jeddah until 2025
The Saudi Arabian Grand Prix is set to remain in Jeddah for four more seasons while a new circuit is constructed in Qiddiya, the Saudi Automobile and Motorcycle Federation has said
F1 ‘close to announcement’ of lucrative Salesforce sponsorship
Formula 1 is set to sign enterprise software company Salesforce as a sponsor, according to reports
Formula 1 signs Lenovo sponsorship as brand’s motorsport presence grows
Formula 1 has signed up technology company Lenovo to its portfolio of central sponsors.
The multi-year deal makes Lenovo an Official Partner of Formula 1 ahead of its 2022 season
NBA renews Tissot deal, unveils F1 content partnership
The National Basketball Association and Swiss luxury watchmaker Tissot have secured a multiyear extension of their marketing partnership which began in 2015