Fifa

Football
Sponsorship & Marketing

Telco Claro has signed up as a regional sponsor of this year’s Fifa World Cup in Qatar.
Football
Events

Qatari officials are reported to be “considering” allowing the sale of alcohol in stadiums at the 2022 Fifa World Cup amid pressure from Fifa and its official beer sponsor Anheuser-Busch.
Football
Sponsorship & Marketing

Payment services brand Visa made the biggest-ever sponsorship commitment in women’s football last month when it acquired the top women’s football package under Fifa’s revamped sponsorship structure. S
Football
Sponsorship & Marketing

Payment services brand Visa has become the first-ever ‘Fifa Women’s Football Partner’, a new designation, effective in 2023, created as part of the international federation’s newly-launched sponsorship structu…
Football
Sponsorship & Marketing

Fifa has announced it will create dedicated sponsorship programmes for its women’s competitions and esports events for the first time at the end of the 2019-22 commercial rights cycle.
Football
Sponsorship & Marketing

The state-owned QatarEnergy has signed with football’s world governing body Fifa as an official partner for the 2021 Fifa Arab Cup, which kicks off today (Tuesday) in Qatar.
Football
Sponsorship & Marketing

Digital retail bank Nubank has been named as the second regional supporter in the South American market for the 2022 World Cup in Qatar
Football
Sponsorship & Marketing

Qatari telecoms firm Ooredoo has signed as a regional supporter of the Qatar-hosted World Cup in 2022 and forthcoming Arab Cup
Football
Sponsorship & Marketing

Sustainable agriculture company UPL Ltd has become a regional supporter of the 2022 Fifa World Cup in the South American market
Football
Sponsorship & Marketing

Arab world social media platform Baaz and sports news website Winwin have signed as regional supporters for the Middle East and Africa at this year’s Fifa Arab Cup in Qatar.
Football
Sponsorship & Marketing

Chinese dairy products manufacturer Mengniu has signed as an official sponsor of the 2022 Fifa World Cup in Qatar
Football
Events

Kasper Rørsted, the chief executive of global sportswear company Adidas, has added the weight of his voice to world football governing body Fifa’s proposals to hold the World Cup on a biennial basis.
Football
Sponsorship & Marketing

Fifa sponsor Qatar Airways has teamed up with the global governing body's hospitality provider Match Hospitality to offer flight seat bookings for the 2022 Fifa World Cup in Qatar
Multiple Sports
Industry Moves

The Infront agency has appointed Christopher Axer, Fifa’s head of sponsorship sales, to lead the central sales team at its ProSports division.
Football
Sponsorship & Marketing

Chinese technology company Hisense has extended its association with the Fifa World Cup, signing on as an official sponsor of next year’s edition of the national team football tournament in Qatar.
Football
Finance & Law

Fifa has maintained that it expects to reach its revised total revenue target of $6.44bn (€5.4
Football
Sponsorship & Marketing

Doha-based banking group QNB Group has been named as an ‘Official Middle East and Africa Supporter’ and the ‘Official Qatari Bank’ of the 2022 World Cup in Qatar. Und
Multi-sport
Events

The easing of the diplomatic rift between Qatar and Saudi Arabia was welcomed by Fifa president Gianni Infantino and may reopen talks about an expanded and more lucrative 48-team World Cup in the Middle…