Fifa

Fifa Partner Wanda Group will focus its 2019 Women’s World Cup activation campaign on its domestic market, according to Hengming Yang, chief executive of Wanda Sports Group.

Fifa’s chief commercial officer Philippe Le Floc’h has told SportBusiness Sponsorship he is open to change in the sponsorship structure of Fifa’s women’s football properties after 2022. Spea

Players sponsored by adidas at this year’s Women’s World Cup will receive the same performance bonuses as their male counterparts if they win the tournament, the sportswear brand said on Friday.

Polish fintech brand Conotoxia has signed as the first Official National Supporter of Poland’s 2019 Fifa U20 World Cup.

World Cup 2022 hosts Qatar has introduced a 100-per-cent alcohol tax – presenting a new sales challenge for Fifa’s official beer sponsor Budweiser at the tournament.

Abu Dhabi-based Burjeel Hospital has signed as a National Supporter of the Fifa Club World Cup, which kicks off today in the United Arab Emirates

French energy firm Électricité de France has signed as a National Supporter of the Fifa Women’s World Cup.

Recruitment company Proman has signed up as the fourth national supporter for the 2019 Fifa Women’s World Cup.

French banking group Crédit Agricole has signed as the third National Supporter of the Women’s World Cup 2019, hosted by France.

The German Football League (DFL), the governing body of the Bundesliga and Bundesliga 2, has signed an agreement with video game publisher EA Sports to set up a German championship for the Fifa game series

Fifa's long-time legal director Marco Villiger has left the organisation after more than a decade's service

This thread of articles reviews the activation campaigns ran by the main FIFA partners and FIFA World Cup sponsors

Fifa has agreed a deal for Egypt - Experience & Invest to become an official regional supporter of this year's World Cup national team tournament, which begins today (Thursday) in Russia.

Chinese technology and entertainment experience company LUCI has agreed a deal to sponsor the 2018 Fifa World Cup in Russia ahead of the start of the national team football tournament later this week.

Men’s business attire brand Diking has been named as an Asian regional supporter of the upcoming Fifa World Cup in Russia.

Fifa sold eight of its 20 third-tier Regional Supporter slots for the 2018 World Cup, priced at between $8m (€6.8

AB InBev’s activation spend on its official beer sponsorship of the upcoming Fifa World Cup in Russia will be the beer group’s biggest yet – commensurate with the importance of the event as a showcase of the Budweiser brand.