Euroleague Basketball

BKT Tires created the 'BKT Heartbeat Challenge' campaign to drive fan engagement around a ranking of EuroLeague's most vocal supporters.

Winners Alliance has struck an exclusive agreement with basketball's Euroleague Players Association to manage the commercial rights of more than 300 players across the continent.

Despite a recent surge into European basketball from rival Wilson, US sports brand Spalding has extended its ball supplier agreement with Euroleague Basketball.

Motorola’s sponsorship agreement with Euroleague Basketball is designed to support the brand’s attempts to re-establish itself across Europe.

Euroleague Basketball has added to its Premium Partner tier with the signing of global smartphone manufacturer Motorola in a deal covering both the EuroLeague and EuroCup competitions and is also in talks…

OlyBet has become the latest brand to expand its association with Euroleague Basketball after becoming a premium partner of both the flagship EuroLeague competition and the EuroCup in a contract running unt…

Tyre manufacturer BKT was able to acquire the title rights to the EuroCup, Europe’s second-tier basketball competition, as part of its recent extension as a Premium Partner of the top-tier EuroLeague tournament.

Euroleague Basketball has agreed a three-year sponsorship renewal with BKT Tires, which takes on title rights to the EuroCup competition

Lithuania Travel and Lotus have signed on to sponsor the 2023 EuroLeague Final Four, which takes place this coming weekend in Kaunas

Betting and gaming operator OlyBet has agreed a deal with Euroleague Basketball to sponsor this season’s edition of the EuroLeague Final Four.

Online sports betting and gaming operator Bwin has signed a multi-year extension to its sponsorship deal with Euroleague Basketball covering the Greek territory

Euroleague Basketball has agreed a new sponsorship deal with Greek trading and investment services provider Ardu Prime

Euroleague Basketball has frozen its marketing partnership with Russian state-owned banking group VTB, along with suspending the participation of Russian teams in its competitions

Euroleague Basketball has agreed a deal to add Central and Eastern European gaming operator MaxBet to its portfolio of premium partners

Euroleague Basketball has renewed its sponsorship contract with global pizza delivery chain Domino’s. The brand continues as a sponsor of both the EuroLeague and EuroCup competitions.

Euroleague Basketball has signed up online trader Brokereo to its sponsorship portfolio

Euroleague Basketball has signed an extension to its long-running sponsorship contract with Turkish gambling firm Nesine

Russian online betting firm Winline has extended its sponsorship of Euroleague Basketball until the end of the 2024-25 season