Euroleague Basketball

Latest Features

In the latest interactive monthly data report, SportBusiness Sponsorship analyses the sponsorship landscape of basketball in the US and Europe.

US-based mobile lottery service will pay between €2.25m ($2.6m) and €2.5m

A rejig of Euroleague Basketball’s EuroCup format and higher broadcast production values helped the competition secure its first title sponsor, food brand 7Days, on a three-year contract.

Turkish beer brand Efes aims to strengthen its brand image as a premium beer brand through its Euroleague sponsorship.

International sports properties provide a key platform to create positive brand associations for the Turkey’s national flag carrier Turkish Airlines.

Russian online gaming company Winline has signed as the Official Betting Partner of Euroleague Basketball in Russia until 2022

Euroleague Basketball has agreed a new partnership with streetwear clothing company Kickz

Insurance provider Axa Spain has become a sponsor of the Euroleague and EuroCup basketball tournaments

Euroleague Basketball has entered into a partnership with the Spanish wine region of Rioja. As part of the agreement, Rioja will serve as a main sponsor of the EuroLeague and EuroCup competitions


The IMG agency has more than doubled the value of Euroleague Basketball’s betting sponsorship rights after segmenting the offering and selling it by country.