Ardu Prime signs on as new sponsor for EuroLeague, EuroCup

Anadolu Efes Istanbul takes on Real Madrid during the 2022 EuroLeague Final Four championship game (by Nikola Krstic/MB Media/Getty Images)

Euroleague Basketball has agreed a new sponsorship deal with Greek trading and investment services provider Ardu Prime.

The contract, running through to 2024, will see Ardu Prime become a premium partner of both of the European club basketball tournaments, EuroLeague and EuroCup.

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