Euroleague Basketball
Tadim extends with Euroleague Basketball as ‘Official Partner of the Final Four’
Euroleague Basketball and Turkish nut and dried fruit brand Tadim have extended their association until the end of the 2022-23 season
Domino’s Pizza to grow brand presence with Euroleague Basketball deal
Quick service restaurant chain Domino's Pizza has signed a central sponsorship agreement with Euroleague Basketball
Euroleague Basketball planning aggressive licensing push with dedicated Amazon store
Euroleague Basketball has announced plans for an aggressive licensing and merchandising programme after partnering with Amazon to launch a dedicated store on the e-commerce platform
Dafabet makes basketball debut in regional EuroLeague, EuroCup sponsorship
Dafabet, the Philippines-based betting operator, has become a regional sponsor in Asia of basketball’s EuroLeague and EuroCup competitions.
Turkish outdoor furniture brand Siesta extends with Euroleague Basketball
Outdoor furniture products brand Siesta has extended its sponsorship of Euroleague Basketball into the new 2020-21 season
BKT adds Euroleague Basketball to growing sponsorship portfolio
Indian specialist tyre brand BKT has become the latest Premium Partner of Euroleague Basketball, gaining rights to EuroLeague and EuroCup competitions and adding to its portfolio of team sport sponsorships
Frutti Extra to sponsor Euroleague competitions in Germany
The Euroleague Basketball governing body has signed a Germany-focused sponsorship deal with the Frutti Extra drinks brand
Euroleague Basketball adds DenizBank as latest Turkish sponsor
Turkish financial services company DenizBank has signed a global partnership agreement with the Euroleague Basketball governing body
Lenovo Turkey teams up with Euroleague Basketball
The Turkish division of Chinese IT and technology company Lenovo has agreed a deal to sponsor the Euroleague and EuroCup club basketball competitions for the 2019-20 season
Online betting brand Winline to sponsor Euroleague Basketball in Russia
Russian online gaming company Winline has signed as the Official Betting Partner of Euroleague Basketball in Russia until 2022
Euroleague signs apparel deal with Kickz
Euroleague Basketball has agreed a new partnership with streetwear clothing company Kickz
Sponsorship in basketball, 2018-19
In the latest interactive monthly data report, SportBusiness Sponsorship analyses the sponsorship landscape of basketball in the US and Europe.
Euroleague teams up with insurance partner
Insurance provider Axa Spain has become a sponsor of the Euroleague and EuroCup basketball tournaments
Euroleague Basketball adds Rioja as sponsor
Euroleague Basketball has entered into a partnership with the Spanish wine region of Rioja.
As part of the agreement, Rioja will serve as a main sponsor of the EuroLeague and EuroCup competitions
Bwin returns to Euroleague Basketball
Online sports betting and gaming operator Bwin has struck a three-year sponsorship deal with Euroleague Basketball
Euroleague teams up with StubHub for Final Four
Euroleague Basketball has agreed a new partnership with online ticket exchange company StubHub
Lottery.com fills EuroLeague Premium Partner berth
US-based mobile lottery service Lottery.com will pay between €2.25m ($2.6m) and €2.5m
BetVictor takes over betting partner rights to Euroleague Basketball in Germany
Online gaming company BetVictor has become the Official Betting Partner of Euroleague Basketball in Germany until 2020 – taking over from online betting rival Tempobet in the country.