BKT adds EuroCup title rights to EuroLeague deal to reach rural markets

(Photo by Nikola Krstic/MB Media/Getty Images)
(Photo by Nikola Krstic/MB Media/Getty Images)
Tyre manufacturer BKT was able to acquire the title rights to the EuroCup, Europe’s second-tier basketball competition, as part of its recent extension as a Premium Partner of the top-tier EuroLeague tournament.

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