ECB (England and Wales Cricket Board)

British snack foods manufacturer KP Snacks has signed up as a sponsor of The Hundred, the new 100-ball format competition launched by the England and Wales Cricket Board (ECB)

Colin Graves, chairman of the England and Wales Cricket Board (ECB), has come under scrutiny after it emerged that the organisation’s new competition, The Hundred, could cost significantly more than o…

The England and Wales Cricket Board has today (Friday) announced banking group NatWest as the title partner of the upcoming Pakistan Test series, while opticians chain Specsavers has been named as the body’s official Test partner in a deal that begins with the summer series against India.

The England and Wales Cricket Board has expanded its partnership with the UK division of Korean automotive manufacturer Kia.

Insurance company Royal London has renewed its partnership with the England and Wales Cricket Board, through which it will retain title sponsorship rights to men’s and women’s domestic and international one-day cricket.

Specialist bank and asset manager Investec and the England and Wales Cricket Board have today (Friday) confirmed they will bring an early end to their long-term sponsorship deal, with the move reportedly due to the ECB’s decision to enter into a new partnership with banking group NatWest.

Korean automotive company Kia has agreed a deal with the England and Wales Cricket Board to extend its partnership with the England national women’s team.

Korean automotive company Kia has been named the title sponsor of the Women’s Cricket Super League, a new six-team competition formed by the England and Wales Cricket Board.

Australian lager brand Foster’s has agreed a two-year sponsorship deal with the England and Wales Cricket Board.

In 2018, Vitality activated its T20 partnership with the England & Wales Cricket Board via a programme that ran throughout the summer.

Through the summer of 2019, Specsavers activated its England Test Match title sponsor rights via multiple strands including media engagement, VIP hospitality, on-site and at-stadium branding.

The England and Wales Cricket Board has wrapped up its main sponsorship agreements covering all formats of the game.

The rise of T20, led by the Indian Premier League, which this year saw its eleventh edition, has incited change in cricket sponsorship – creating new assets and new platforms for brands to leverage. A

Opticians chain Specsavers has been named the new title sponsor of the English County Championship after agreeing a deal with the England and Wales Cricket Board.

The England and Wales Cricket Board has unveiled Greene King IPA as the official beer of England cricket.

US sportswear brand New Balance has reportedly agreed a deal with the England & Wales Cricket Board to become the new official kit supplier for the English national team.

Danish electronics and audio company Bang & Olufsen has reached an agreement to become an official supplier to the England women’s cricket team.

Japanese automotive manufacturer Toyota has agreed a partnership with the England and Wales Cricket Board.

English county cricket club Hampshire has renewed its sponsorship deal with brewery Marston’s Beer Company.

English county cricket team Warwickshire has agreed a shirt sponsorship deal with tool and plant hire company Selco Builders Warehouse.

English county cricket club Leicestershire has reached an agreement to make higher education institution De Montfort University its main sponsor.

South Korean automotive manufacturer Kia Motors has reached a two-year deal with the England and Wales Cricket Board (ECB) to become an official partner of England women’s cricket.

The England and Wales Cricket Board has signed up Etihad Airways as the first official airline partner of the England national cricket teams.

British bottled water company Harrogate Spring has agreed a one-year deal with the England and Wales Cricket Board to become the official water partner of England Cricket.

Specsavers has become the official optometry and hearing partner of the England and Wales Cricket Board and the principal partner of the Association of Cricket Officials under a three-year deal.

Pre-paid mobile SIM card provider Lycamobile has agreed a deal to become the official mobile partner of Test match grounds in England ahead of the 2014 cricket season.

Wine maker Hardys has reached a three-year deal with the England and Wales Cricket Board to become the official wine of England Cricket.

UK apprenticeships provider 3aaa has agreed a three-year stadium naming rights partnership with Derbyshire County Cricket Club.

Sportswear manufacturer Kukri has agreed a three-year kit supplier deal with English county cricket club Warwickshire.

The England & Wales Cricket Board has announced banking group NatWest as its title sponsor for Twenty20 cricket at international, county and recreational level under a new four-year agreement.