DFL (German Football League)
Values of main shirt sponsorship and kit supply deals for the 98 clubs in the Big Five European football leagues form the backbone of this report. It contains extensive analysis of this income, with charts and text looking at angles such as the biggest-spending industries, the spread of wealth between clubs, and more. Also includes: comprehensive listings of the sponsors for each club, in-depth case studies of sponsorship programmes of 10 clubs, and analysis of league central sponsorship programmes.
Sports betting and casino games provider Tipico has entered into a partnership with the German Football League (DFL), through which it will sponsor the Bundesliga and 2.Bundesliga club competitions.