DFB (German Football Federation)

Through 2019 and 2020, Volkswagen leveraged its football partnerships – led by its official mobility partnership with the Deutscher Fußball-Bund (DFB) – through a centralised European content hub called ‘We Drive Football’.

Europe’s most powerful football associations – of England, France, Germany, Italy and Spain – hold sponsorship portfolios worth about €392.6m ($472.6m) in the 2020-21 season. Of

Commerzbank activated its German women’s national team rights with deliberately provocative creative around the women’s world cup from May to July 2019.

The German Football Association (DFB), the governing body in charge of Germany’s national football teams and domestic cup competitions, will start the 2019-20 season without a beer sponsor.

US fast food chain McDonald’s has followed carmaker Mercedes-Benz by quitting German football to focus on esports sponsorship.

One of the longest-running partnerships in sport was renewed today, as the German Football Association (DFB) extended its kit supply deal with adidas.

Korean consumer electronics company Samsung has entered into a partnership with the German Football Association (DFB).

Bundesliga International, a subsidiary of the German Football League, and bookmaker Tipico have signed the first partnership between the league and a private betting company.

The German Football Association (DFB) has renewed partnerships with financial services companies Commerzbank and Targobank.

German state sports betting provider Oddset has secured a partnership with the German Football Association (DFB).

Software company SAP has signed a three-year extension to its partnership with the German Football Association (DFB).

The Deutscher Fussball Bund, the German football federation, said this week that it had taken a gamble in only extending its kit sponsorship deal with adidas by four years.

Sportswear giant Adidas has agreed to extend its long-term partnership with the German Football Association (DFB).

Sportswear giant Adidas will pay up to €70m ($79m) per year in its extended sponsorship deal with the German Football Federation (DFB), according to the Sport Bild newspaper.

German banking and financial services company Commerzbank has extended and expanded its partnership with the German Football Association (DFB).

Financial services institution Targobank has extended a deal with the German Football Association (DFB) to serve as an official partner of the DFB-Pokal cup competition.

Germany's football association (DFB) last month hit its 30-per-cent-increase goal on two deals for the DFB-Pokal, the premier domestic cup competition.