DFB (German Football Federation)

Football

Germany and France, two of the pre-tournament favourites for Uefa Euro 2024, are generating the most commercial income from major sponsors at this summer’s tournament, with nothing separating the two national associations in aggregate income from training-kit-related sponsors.
Football

Nike's commitment to supply substantial amounts of sports equipment to Germany's 21 state football associations helped it to oust Adidas from its long-standing relationship with the DFB.
Football

The German Football Federation (DFB) has the highest value major sponsorships at the 2022 World Cup The DFB’s combined kit supplier and main sponsorship rights are worth $79.2
Football

Tyre brand will sponsor the German national team from 2023  The firm has bought the premium LED package for national team deals

Europe’s most powerful football associations – of England, France, Germany, Italy and Spain – hold sponsorship portfolios worth about €398m ($450m) in 2021-22, up about three per cent on last season.
Football
Events

The Sportfive agency has extended its agreement to sell hospitality packages for the matches of Germany’s men’s, women’s and U21 national teams, as well as for the men’s and women’s DFB Pokal final. The a
Football

Through 2019 and 2020, Volkswagen leveraged its football partnerships – led by its official mobility partnership with the Deutscher Fußball-Bund (DFB) – through a centralised European content hub called ‘We Drive Football’.
Football

Europe’s most powerful football associations – of England, France, Germany, Italy and Spain – hold sponsorship portfolios worth about €392.6m ($472.6m) in the 2020-21 season. Of
Football
Finance & Law

Infront and the German Football Federation (DFB) have reached a settlement after the domestic football body’s moves to terminate a sponsorship and pitchside advertising rights sales contract with the a…
Football
Finance & Law

The Sportfive agency has been appointed by the German Football Federation (DFB) to supply LED perimeter advertising at Germany’s international fixtures and DFB-Pokal matches in a two-year agreement.
Football
Finance & Law

Questions over a potential conflict of interest have been raised with regards to the findings gathered by a Berlin-based investigative firm that has levelled various corruption allegations against the…
Women's Football

Commerzbank activated its German women’s national team rights with deliberately provocative creative around the women’s world cup from May to July 2019.
Football
Sponsorship & Marketing

The German Football Federation (DFB) is to lose software company SAP as one of its premium sponsorship partners
Football
Governance

Denni Strich, a leading commercial executive at the German Football Federation (DFB), is leaving the national football federation after nearly 18 years in various positions
Football

The German Football Association (DFB), the governing body in charge of Germany’s national football teams and domestic cup competitions, will start the 2019-20 season without a beer sponsor.
Esports

US fast food chain McDonald’s has followed carmaker Mercedes-Benz by quitting German football to focus on esports sponsorship.
Football

One of the longest-running partnerships in sport was renewed today, as the German Football Association (DFB) extended its kit supply deal with adidas.
Football

Korean consumer electronics company Samsung has entered into a partnership with the German Football Association (DFB).