DFB (German Football Federation)
Bundesliga International, a subsidiary of the German Football League, and bookmaker Tipico have signed the first partnership between the league and a private betting company.
The Deutscher Fussball Bund, the German football federation, said this week that it had taken a gamble in only extending its kit sponsorship deal with adidas by four years.
Germany's football association (DFB) last month hit its 30-per-cent-increase goal on two deals for the DFB-Pokal, the premier domestic cup competition.
Soft drinks company Coca-Cola has signed a three-year deal with the Deutscher Fussball Bund (DFB), the German football federation. The deal completes the organisation’s sponsorship roster until mid-2015.