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Germany ranks first for kit supply and training kit sponsorship deals at Qatar 2022

  • The German Football Federation (DFB) has the highest value major sponsorships at the 2022 World Cup
  • The DFB’s combined kit supplier and main sponsorship rights are worth $79.2m
  • The combined value of these rights among the top 10 FAs equals $456.6m
While Argentina defeated France in an epic World Cup final in Qatar, the most successful national federation at this year’s tournament – as measured by major sponsor revenue – went out in the group stage.

The German Football Association (DFB) comes out as the top national association when ranking teams according to sponsorship income derived from their kit supplier and training kit sponsor deals, generating $79.2m per annum from just two highly lucrative deals with Adidas and Volkswagen.

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