DFB (German Football Federation)
Allianz scores first with Women’s Bundesliga deal
Multinational financial services company Allianz has agreed a five-year deal to become the first title sponsor of the German Women’s Bundesliga club football competition.
DFB sells out second tier with SAP deal
IT software company SAP became the sixth Premium Partner of the Deutscher Fussball Bund, the German football federation, in March in a five-year deal to the end of 2017, thought to be worth around €2m (…