FedEx Express, a subsidiary of FedEx Corporation, the world’s largest logistics company, has renewed as a Platinum Partner of the ATP World Tour for three years, from 2017 to 2019.
The ATP Tour, the men's professional tennis circuit, is actively marketing the title sponsorship rights for the season-ending ATP World Tour Finals after 2016.
Sun care company Nestlé Skin Health is the latest sponsor to join an ATP World Tour portfolio that has undergone serious upheaval in the past six months.
The BNP Paribas Open Indian Wells tennis tournament, referred to as the fifth Grand Slam, has the highest title sponsorship value of any mandatory tennis event on the Association of Tennis Professionals (ATP) or Women’s Tennis Association (WTA) Tours.
Chinese mobile phone brand Huawei has joined a group of blue chip international brands as one of 13 third-tier Prestige Partners of the 2015 Rolex Shanghai Masters.
Brazilian bank Itaú Unibanco has become the Presenting Sponsor of the Miami Open, a mandatory event on both the ATP and WTA tennis tours, formerly title sponsored by consumer electronics company Sony.
Sponsorship revenue from the ATP World Tour Finals will rise to around £15m (€18m/$24m) this year, comprising around 25 per cent of the Association of Tennis Professionals’ total sponsorship income in 2013.
The Association of Tennis Professionals, Scottish Professional Football League and England & Wales Cricket Board are currently in the market seeking major sponsorship deals.