Latest Features

ABN Amro, title sponsor of the Rotterdam Open as the World Tennis Tournament, created a multi-faceted activation that turned 50,000 tennis balls destined for landfill into four products and a playground.

FedEx Express, a subsidiary of FedEx Corporation, the world’s largest logistics company, has renewed as a Platinum Partner of the ATP World Tour for three years, from 2017 to 2019.

The ATP Tour, the men's professional tennis circuit, is actively marketing the title sponsorship rights for the season-ending ATP World Tour Finals after 2016.

Uncertainty over the future venue for the ATP World Tour Finals, the season-ending men’s tennis tournament currently hosted in London, opened the door to late-signing brands for this year’s tournament tha…

Men’s tennis tour the ATP has agreed a two-year deal for its season-ending Finals with Canary Islands Tourism.

Brazilian gas distributor Copagaz has joined a set of 30 brands sponsoring next month’s Rio Open ATP 500 tournament.

The Association of Tennis Professionals (ATP) has entered into a five-year partnership with British sporting goods manufacturer Dunlop

The Association of Tennis Professionals, which operates the top men’s tennis tour, has extended a partnership with technology company Infosys.


Sun care company Nestlé Skin Health is the latest sponsor to join an ATP World Tour portfolio that has undergone serious upheaval in the past six months.

The BNP Paribas Open Indian Wells tennis tournament, referred to as the fifth Grand Slam, has the highest title sponsorship value of any mandatory tennis event on the Association of Tennis Professionals (ATP) or Women’s Tennis Association (WTA) Tours.

Chinese mobile phone brand Huawei has joined a group of blue chip international brands as one of 13 third-tier Prestige Partners of the 2015 Rolex Shanghai Masters.

Brazilian bank Itaú Unibanco has become the Presenting Sponsor of the Miami Open, a mandatory event on both the ATP and WTA tennis tours, formerly title sponsored by consumer electronics company Sony.

Sponsorship revenue from the ATP World Tour Finals will rise to around £15m (€18m/$24m) this year, comprising around 25 per cent of the Association of Tennis Professionals’ total sponsorship income in 2013.

The Association of Tennis Professionals, Scottish Professional Football League and England & Wales Cricket Board are currently in the market seeking major sponsorship deals.

Dubai-based airline Emirates was announced as Formula One (F1)’s latest global partner this week and Sports Sponsorship Insider caught up with Roger Duthie, Emirates’ head of global sponsorship, days bef…

THE ATP WORLD TOUR, the men’s professional tennis tour, secured a small increase in the value of its official airline sponsorship rights in a deal with Emirates agreed in December.