Aston Martin
F1 sponsorship market heats up as 2024 season looms
All 10 Formula 1 teams are in a pre-season race to secure sponsorship agreements ahead of the new campaign, prompting a deluge of deals to roll in over the course of the week
Saudi’s Aramco named sole title sponsor of Aston Martin F1
Saudi state-owned energy and chemicals company Aramco has taken on sole title sponsor status of Aston Martin, as part of an extended partnership with the Formula 1 motor racing team.
Red Bull Racing leads F1 grid with Oracle title sponsorship deal
Red Bull Racing’s sponsorship agreement with Oracle continues to be the most lucrative team title sponsorship agreement in Formula 1, according to analysis by SportBusiness Sponsorship.
PE firm Arctos invests in Aston Martin F1, Red Bull renews TAG sponsorship
US private equity firm Arctos Partners has invested in the Aston Martin F1 team with Canadian billionaire Lawrence Stroll selling a minority stake
Cognizant to exit as Aston Martin F1 title sponsor
The Aston Martin Formula 1 team will race under a new name from 2024 after its renewal with IT multinational Cognizant saw the brand relinquish its title sponsorship rights
Aston Martin adds Saudia sponsorship ahead of Saudi Arabia GP
The Aston Martin Formula 1 team has signed up Saudi Arabian airline Saudia to its sponsorship portfolio as the team’s 'Official Global Airline Partner'.
Aston Martin adds Velocity Black as latest sponsor
The Aston Martin Formula One team has signed up digital members’ club and luxury concierge platform Velocity Black to its sponsorship portfolio.
Aston Martin adds AvaTrade, Citi and Globe-Trotter to F1 global partner roster
Formula 1 motor-racing team Aston Martin Aramco Cognizant has added three new global partners to its sponsorship portfolio ahead of the 2023 season
Haas signs Palm Angels, Aston Martin continues Brazilian drive with Porto Seguro
The Haas F1 team has signed up Italian fashion brand Palm Angels in an agreement that will launch ahead of the 2023 Formula 1 season and include visibility on the team’s car.
Hugo Boss makes F1 return with Aston Martin partnership
Hugo Boss, the luxury clothing and apparel brand, has made a return to Formula 1 after a five-year absence by striking a partnership with the Aston Martin F1 team
Aramco acquires Aston Martin co-title sponsor rights to expand F1 presence
The Aston Martin Formula 1 team has signed oil and gas producer Aramco as its co-title sponsor.
The long-term deal sees Aramco join Cognizant within the team’s name.
Johor Darul Ta’zim agrees deal with Aston Martin Racing Asia
Malaysian Super League football team Johor Darul Ta’zim FC (JDT) has struck a deal with Aston Martin Racing Asia that will see British car manufacturer release JDT-themed cars.
Aston Martin F1 team looks to boost fan engagement with TikTok deal
The Aston Martin Formula 1 team has signed a content-focused agreement with social media platform TikTok
Socios.com adds Aston Martin and Alfa Romeo Racing to fan token universe
Formula 1 teams Aston Martin and Alfa Romeo Racing have become the first in the sport to launch fan tokens from blockchain provider Chiliz
Peroni identifies Formula One as avenue to grow awareness of non-alcoholic brand
Peroni 0.0%’s entry into the Formula One market with Aston Martin will support parent company Asahi Group’s vision of increasing the prominence of non-alcoholic brands in its portfolio.
Sponsorship hat-trick for Aston Martin, including cryptocurrency first
Aston Martin has continued its sponsorship drive ahead of its return to the Formula 1 grid, claiming a first through a deal with cryptocurrency platform, Crypto
Aston Martin signs up Peroni Libera 0.0% in CSM-brokered deal
Formula 1 team Aston Martin has added alcohol-free beer brand Peroni Libera 0.0% as a sponsor ahead of its return to the sport
Aston Martin adds EPOS as sponsor ahead of 2021 season
Formula 1 team Aston Martin has signed up high performance audio specialists EPOS as a global sponsor