AFL

Wellness tech company Therabody signed two Australian sports league sponsorships this April, having entered the local market under its former Theragun corporate name in late 2019

Tech wellness company Therabody, best-known for its Theragun massage therapy device, has signed as the Australian Football League’s official recovery partner.

The AFL has signed up German tyre brand Continental as a new sponsor for the 2021 AFL Premiership season and extended its key airline carrier deal with Virgin Australia

Cristiano Ronaldo has signed an exclusive partnership with Chinese video-sharing app Kuaishou to provide short-form videos to his Chinese fans – Sportsmoney.c

The world’s top-selling bourbon brand Jim Beam has renewed as the ‘Official Dark Spirits Partner’ of the Australian Football League (AFL) for two more seasons, from 2020-21 to 2021-22. T

Google Australia made its third deal with the Australian Football League (AFL) in three years when it signed as an Official Partner of the AFL, including new rights to the AFLW women’s league, last month.

Google Australia, an arm of the international search engine and internet technology giant, has extended its sponsorship with the Australian Football League (AFL) for three more seasons

Running throughout the 2019 AFL season, Clangers Happen was a comic campaign pushing the idea that insurance brand AAMI is there to help when things go wrong.

Sponsorship deals worth more than A$7m (€4.1m/$4.4m) ) per year are under threat from the collapse of Virgin Australia into voluntary administration, SportBusiness can reveal.

Australian retail group Coles has signed as the Official Supermarket of the Australian Football League (AFL) and Australian Football League Women’s (AFLW) in an exclusive five-year deal.

The Australian Football League has renewed its sponsorship contract with online gambling network BetEasy

Car hire company Hertz has signed a three-year sponsorship deal with Australian Football League team Melbourne Football Club in the 'Major Partner' category

Australian Football League team Brisbane Lions has signed a two-year sponsorship deal with gym chain Snap Fitness

The Australian division of technology company Google has entered into a partnership with the AFL Aussie rules football competition