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Combined AFL and AFLW rights key driver of Google Australia sponsorship

(Photo by Mike Owen/Getty Images)

Google Australia made its third deal with the Australian Football League (AFL) in three years when it signed as an Official Partner of the AFL, including new rights to the AFLW women’s league, last month.

Google had signed separate one-year deals in 2018 and 2019 for IP rights attached to the AFL men’s league only. The new deal is for three years from 2020 to 2022.

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