adidas

US College Sports
Licensing & Merchandising

Boston College has followed up a wide-ranging footwear and apparel partnership with New Balance by bringing in Adidas to outfit its football program.
Running
Sponsorship & Marketing

The Shanghai Half Marathon has ditched plans to give runners Adidas-branded t-shirts for the event, which is to be held this Sunday, in a move thought to be a response to the sportswear brand's stance…
Football

Through India’s 2019-20 I-League season, Real Kashmir FC and kit partner Adidas rolled out an influencer-led campaign to boost second team support for the club (which had to play all its matches away from home due to security issues in Kashmir).
Football

Ahead of the 2019 Fifa Women’s World Cup, adidas launched its new Sweden shirt with an initiative that saw back-of-shirt numbers replaced by images of female role models.
Ice Hockey
Sponsorship & Marketing

The Professional Women’s Hockey Players Association has gained a further commercial boost by bringing in Adidas as a team jersey partner for the 2021 Secret Dream Gap Tour.
Multi-sport
Finance & Law

German sportswear company Adidas has confirmed plans to divest its Reebok label in order to focus efforts on further strengthening its own brand
Esports
Sponsorship & Marketing

Esports organisation G2 Esports has signed an agreement with global sportswear manufacturer Adidas
Multi-sport
Finance & Law

German sportswear company Adidas has said it will make a decision on the future of its Reebok brand in March after confirming it has begun to assess “strategic alternatives”.
Ice Hockey
Licensing & Merchandising

The National Hockey League's new Reverse Retro jersey collection, which has been created in partnership with league partner adidas, has proven an immediate commercial success across a series of metrics
Football
Sponsorship & Marketing

Austrian's top football league, the Austrian Bundesliga has signed an extension to its contract with global sportwear brand Adidas
Football

Ahead of the 2020-21 season, CA Osasuna and kit supplier adidas rolled out an integrated online campaign promoting a trio of new centennial kits focusing on the local region, its land and symbols.
Football

Taking over as kit supplier in 2020-21, adidas brought Leeds United into its pandemic-influenced, global ‘Ready for Sport’ brand platform when unveiling the new kit in mid-August 2020.
Football

At the start of the 2020-21 Bundesliga, FC Union Berlin and technical partner adidas rolled out a family-focused digital campaign to promote the club’s new shirt.
Football

October/November 2019 saw adidas and Juventus launch the club’s fourth kit via a fashion-meets-football campaign in partnership with Palace Skateboard.
Football

To leverage Brazilian side Flamengo’s appearance in the 2019 Copa Libertadores final, shirt supplier Adidas projected the club’s shirt onto the Rio's statue of Christ the Redeemer.
Boxing
Events

Germany will not allow fans into football stadiums until at least the end of October - Reuters/CNA Portimao in Portugal will host the final race of the 2020 MotoGP season - Reuters/CNA
Football
Finance & Law

Major League Soccer says it is "excited" by the response of fans and the wider sports industry to a virtual Adidas logo that appears prominently during broadcasts in the United States and Canada of the…
Athletics
Events

The 2021 Africa Cup of Nations in Cameroon has been pushed back to 2022 due to Covid-19