adidas
This is Home – adidas & Arsenal
The launch campaign for adidas’ 2019-20 Arsenal home kit focused on connecting the club’s global fan base to its North London home through themes of community, customs, language and inclusivity.
Adidas to replace Nike as Boca Juniors partner
Argentinian Superliga football club Boca Juniors has approved a 10-year contract that will see German sportswear company adidas replace US rival Nike as its kit partner
Real Valladolid signs new kit partnership with adidas
Spanish LaLiga football club Real Valladolid has agreed a new four-season kit partnership with German sportswear company adidas
Adidas dumped by Spanish football fed after contract row
Spain’s national football federation has announced plans to terminate its contract with adidas, its kit supplier since 1992.
Internacional swaps Nike for adidas as fans demand casualwear
Brazilian Série A club Internacional has signed a new kit partnership with German sportswear brand adidas.
adidas partners with Little League Baseball and Softball
adidas has signed a multi-year partnership with Little League Baseball and Softball to become an Official Sponsor and the Official Supplier of uniform, footwear and coaches' apparel
University of Kansas strikes lucrative adidas extension
The University of Kansas has finalised a 14-year extension to its partnership with German sportswear manufacturer adidas, a deal that represents one of the most lucrative contracts in US college sport
Premier Lacrosse League hails landmark adidas partnership
German sportswear manufacturer adidas has signed a multi-year deal to become the Official Athletic Footwear and Apparel brand of the new Premier Lacrosse League (PLL)
George Washington University replaces Nike with Adidas
German sportswear company Adidas has entered into a partnership with George Washington University in Washington, D.C
Olympic Federation of Ireland lands adidas deal
German sportswear manufacturer adidas has entered into a partnership with the Olympic Federation of Ireland
Adidas to pay equal bonuses to Women’s World Cup winners
Players sponsored by adidas at this year’s Women’s World Cup will receive the same performance bonuses as their male counterparts if they win the tournament, the sportswear brand said on Friday.
Adidas expands esports sponsorship, signs with Lyon EDG
German sportswear brand adidas has inked a new sponsorship deal with Lyon EDG, the esports wing of Ligue 1 club Olympique Lyonnais
Olympique Lyonnais signs up to five more years with adidas
Ligue 1 club Olympique Lyonnais has renewed its kit supply deal with adidas for another five years.
The new deal will start in 2020-21 and will take the club’s partnership to 2024-25.
Adidas to back Real Kashmir’s historic I-League entrance
Real Kashmir FC has agreed a kit partnership with German sportswear company adidas ahead of its debut in Indian top-tier football competition the I-League
Arsenal switch from Puma to adidas in new £300m kit deal
Premier League club Arsenal has signed a new £300m ($391m) kit deal with German brand adidas, as the Gunners prepare to say goodbye to Puma at the end of this season.
Uefa charges Valencia over adidas logo usage
Spanish LaLiga football club Valencia has been charged by European governing body Uefa with a breach of its kit regulations following its Champions League game at Manchester United
Historic adidas, German football partnership lives on
One of the longest-running partnerships in sport was renewed today, as the German Football Association (DFB) extended its kit supply deal with adidas.
Avid Scotland fans keep adidas on board
The Scottish Football Association has renewed its official kit supplier with German sportswear giant adidas and signed up sports retailer JD as its new exclusive retail partner, both until the end of 2022