Tour de France Femmes

Event promoter Amaury Sport Organisation is confident that its investment in the women’s Tour de France will pay off commercially in future years with a sizeable free-to-air audience creating an appealing p…

Mobility technology company Waze has agreed a three-year deal to sponsor cycling’s Tour de France and Tour de France Femmes.

French utility company Suez has become the main co-sponsor of the first French team to make the UCI Women’s World Tour (WWT).

Event promoter Amaury Sport Organisation has signed women’s Tour de France media rights deals with Eurovision Sport and French public-service broadcaster France Télévisions, with online mass participation tra…