Zwift
Zwift adds 2023 UCI Cycling Worlds to sponsorship portfolio
Global online fitness platform Zwift has been named as a sponsor of the 2023 UCI Cycling World Championships in Glasgow and across Scotland
Zwift adds Paris-Roubaix Femmes to women’s cycling portfolio
Global online fitness platform Zwift has stepped up its backing of women’s cycling by agreeing to become the presenting partner of Paris-Roubaix Femmes, the fledgling women’s edition of the iconic one…
PTO works out Zwift deal for Collins Cup
The Professional Triathletes Organisation has agreed a sponsorship deal for its new Collins Cup competition with Zwift
EBU, France Télévisions land women’s Tour de France, Zwift to be presenting sponsor
Event promoter Amaury Sport Organisation has signed women’s Tour de France media rights deals with Eurovision Sport and French public-service broadcaster France Télévisions, with online mass participation tra…
UCI to launch esports World Championships through Zwift link-up
The International Cycling Union (UCI) has signed a wide-ranging Memorandum of Understanding with online training and racing platform Zwift, through which it will develop cycling esports and hold a first-ever…
Giro d’Italia teams up with Zwift
Online training and racing platform Zwift has agreed a deal to sponsor the Giro d’Italia cycling race.