Sky Deutschland leverages OTT brand in Virtual Bundesliga sponsorship

(Sebastian Widmann/Bundesliga/Bundesliga Collection via Getty Images)
(Sebastian Widmann/Bundesliga/Bundesliga Collection via Getty Images)

Wow, the streaming platform of Sky Deutschland, is to give its name to the Virtual Bundesliga (VBL) under a new sponsorship agreement announced by the German Football League (DFL) this morning.

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