English Elite League speedway champion Poole Pirates has signed a two-year title sponsorship deal with construction and railway industry equipment hire company Readypower Engineering.
The Berkshire-based company is headed by managing director Julie Mahoney and general manager Rick Frost, who were previously sponsors and owners at Peterborough Speedway.
Financial details of the Pirates’ deal with Readypower were not disclosed, although the Bournemouth Echo newspaper reports it to be worth a six-figure sum over two years.
Readypower replaces Coastal Aluminium as Poole’s main sponsor, the local company’s deal expiring in November, two months after it announced it would be liquidated.
Poole has won back-to-back Elite League titles heading into the 2015 season, which begins in March.