Australian touring car championship V8 Supercars has agreed a three-year partnership to make Pulsar Watches its official watch partner.
Under the deal, the financial terms of which were undisclosed, Pulsar will feature alongside split times shown during television broadcasts and on the V8supercars.com.au website.
Pulsar is a division of Seiko Watch Corporation America and the partnership formally launches at the Clipsal 500 event in Adelaide this weekend, with 270,000 fans expected to be in attendance.
The agreement expands Pulsar’s involvement in motor sport. The manufacturer is the watch partner of the Qatar M-Sport World Rally Championship team.