Italian wine brand Prosecco DOC has expanded its partnership with the Superbike World Championship (WorldSBK) motorcycling series by becoming the main event partner of the upcoming race weekend in the Netherlands.
The agreement grants Prosecco naming rights to the event, which will officially be known as the Prosecco DOC Dutch Round.
Prosecco’s products are currently used on WorldSBK podiums during post-race celebrations and are served in the series’ pit lounge, executive lounges and hospitality areas.
The Prosecco DOC Dutch Round begins tomorrow (Friday) and concludes on Sunday. It will mark the fourth round of the 2016 WorldSBK season.