Fluid systems company Pirtek has reached a deal with Australian touring cars series V8 Supercars for the naming rights to its Enduro Cup for the next four years.
The Enduro Cup will be awarded to the V8 Supercar driver and co-driver with the most points from September’s Sandown 500 and the Auto Bathurst 1000 and Gold Coast 600 in October, with this year being the first time the three endurance races will be drawn into a championship-within-a-championship format.
For all three Enduro Cup events Pirtek will provide activations for fans and customers, while there will also be a sustained media and social media campaign around the design and creation of the new Enduro Cup trophy.