New $10m athletics event gives hosts commercial ‘skin in the game’

(Steph Chambers/Getty Images)
(Steph Chambers/Getty Images)
The new World Athletics Ultimate Championship, a biennial event that currently sits outside the federation’s existing rights agreements, will give organisers “more skin in the game” in terms of inventory, according to the body’s president Sebastian Coe.

You need to be a SportBusiness Sponsorship subscriber to view this content

Talk to our team of experts to learn more about the benefits of subscribing

Already have an account? Sign in here

Read this next

Athletics

World Athletics revenue dips slightly in 2023

1 Aug 2024
Athletics

Honda to provide electric vehicles for Tokyo 2025

7 Nov 2024
Golf

Emirates gets extra event in DP World Tour renewal

13 Nov 2024
Football

Theobald named Liverpool commercial director

4 Nov 2024
Rugby Union

Premiership Rugby hires Cooke as commercial lead

31 Oct 2024