Italian fashion brand NeroGiardini has agreed to become the new title sponsor of the Austrian round of the MotoGP World Championship motorcycle racing series.
Although the terms of the deal were not disclosed, it was confirmed that this year’s edition of the race will be known as the NeroGiardini Austrian Grand Prix.
NeroGiardini will also benefit from a presence at the six MotoGP races that are due to take place in Spain and Italy during the 2016 Championship.
Enrico Bracalente, chief executive and owner of NeroGiardini, said: “The agreement with the MotoGP world championship will give us tremendous visibility and bring our brand to the world.”
The 2016 MotoGP Austrian Grand Prix will take place on August 14 at the Red Bull Ring in Spielberg.