International Biathlon Union (IBU)

The German arm of French sporting goods retailer Decathlon has agreed a deal to become a main sponsor of the International Biathlon Union’s World Cup series from the 2021-22 season.

The organising committee for the International Biathlon Union (IBU) World Cup event in Antholz, Italy has extended its agreement with sports marketing agency Infront

The International Biathlon Union (IBU) has extended its marketing rights contract with sports marketing agency Infront. SportBusiness understands the deal is worth around €3.75m ($4.05m) per season.