The Sportfive agency has strengthened its relationship with Fnatic by becoming the official sales agency for the London-based esports organisation on future global partnerships

Global esports organisation Fnatic has hired former Premier League and Zwift executive Craig Edmondson to be its chief commercial officer

A new Nielsen Sports & Entertainment study demonstrates the rapidly improving value of esports sponsorships, claiming top level ROI for sponsors has more than doubled in the past two years.

Global esports brand Fnatic has signed a new deal with Asos, marking the online fashion retailer's entry into the esports market as the organisation's official retail fashion partner, with the brand also…

Fnatic, the London-based esports organisation, has struck a five-year deal worth more than $15m (€12.8m) with cryptocurrency exchange Crypto.com. The deal names Crypto.c

Fnatic, the London-based esports organisation, has recruited Sportfive to exclusively find its next front-of-jersey sponsor

Esports organisation Fnatic has signed up Italian coffee brand Lavazza to its sponsorship portfolio. The London-based Fnatic will collaborate with Lavazza on a marketing campaign named 'Icons of Italy'

Luxury car brand BMW has signed sponsorship agreements with five of the world’s leading esports teams.

Fnatic's new front-of-shirt deal with Chinese smartphone maker OnePlus is believed to be the biggest shirt deal in esports history, SportBusiness Sponsorship has learned.

Global esports team Fnatic has signed its first ever front-of-shirt partnership with Chinese smartphone maker OnePlus

Online betting and gaming gaming companies are targeting sponsorship of e-sports teams and organisations to establish a new betting market and access a hard-to-reach consumer segment of technology-savvy millennials.