FC Barcelona

Football

FC Barcelona has revealed details of its main partner and stadium naming rights agreement with audio platform Spotify in the wake of the deal’s approval by an extraordinary assembly of delegate members.
Football

The FC Barcelona Foundation has signed an agreement with the United Nations High Commissioner for Refugees (UNHCR), which will become the club's primary charitable partner from the end of this season
Football

Spanish LaLiga club Barcelona has sealed a wide-ranging deal with Spotify that grants the music streaming service naming rights to the Camp Nou stadium, as well as branding on the front of the men’s a…
Football

FC Barcelona, the Premier League and Cristiano Ronaldo remain football's most powerful presences on Chinese social media platforms, according to the latest edition of the Red Card Report from digital agency…
Football

FC Barcelona is poised to announce a major sponsorship deal with music streaming service Spotify, according to reports
Football

FC Barcelona has cancelled an agreement with NFT marketplace Ownix with immediate effect after a consultant working for the company was arrested over allegations of fraud and sexual offenses
Football

Spanish football club Barcelona has signed an extension to its regional sponsorship contract with SK Lubricants
Football
Household Appliances

Through a social media partnership with French retailer Boulanger, built around a Facebook Collaborative Ads campaign, white goods company Beko leveraged its FC Barcelona rights to boost online sales 39 per cent in Autumn 2020.
Football
Automobile Manufacturing

In summer 2020, auto brand Cupra launched a global campaign to promote the launch of its new Formentor model, fronted by Barcelona goalkeeper Marc-André ter Stegen.
Football
Ecommerce

With the 2020-21 La Liga season was played behind closed doors, Barcelona shirt sponsor Rakuten engaged fans by asking them to submit images to a photomosaic displayed at the entrance of the Camp Nou.
Football
Forex & Online Trading

Forex broker FBS activated its FC Barcelona rights in early 2020 via a series of campaigns and promotions that aimed to reinforce the brand’s leadership position, drive global growth and boost business in emerging markets.
Football

Japanese video game company Konami said it has dropped French footballer Antoine Griezmann from his role as a brand ambassador following a racism row involving him and his French teammate Ousmane Dembele
Football
Mobile Phones

During the 2020-21 season, Chinese smartphone brand Oppo borrowed a TikTok trend to digitally engage with Barcelona fans amid the pandemic. 
Football

Danone North America has reportedly ended its sponsorship of Barcelona due to the ‘Barçagate’ scandal surrounding Josep Maria Bartomeu, the former president of the Spanish LaLiga football club.
Football

Spanish LaLiga football club FC Barcelona has agreed a deal with Japanese e-commerce giant Rakuten to roll out an exclusive range of club merchandise on its platform
Football

European investment group Investindustrial has made a €200m ($239.7
Football

Spanish LaLiga club Barcelona has extended its training partner deal with Turkish white goods brand Beko for the 2021-22 season