Through a social media partnership with French retailer Boulanger, built around a Facebook Collaborative Ads campaign, white goods company Beko leveraged its FC Barcelona rights to boost online sales 39 per cent in Autumn 2020.
With the 2020-21 La Liga season was played behind closed doors, Barcelona shirt sponsor Rakuten engaged fans by asking them to submit images to a photomosaic displayed at the entrance of the Camp Nou.
Forex broker FBS activated its FC Barcelona rights in early 2020 via a series of campaigns and promotions that aimed to reinforce the brand’s leadership position, drive global growth and boost business in emerging markets.
Japanese video game company Konami said it has dropped French footballer Antoine Griezmann from his role as a brand ambassador following a racism row involving him and his French teammate Ousmane Dembele
During the 2020-21 season, Chinese smartphone brand Oppo borrowed a TikTok trend to digitally engage with Barcelona fans amid the pandemic.
Danone North America has reportedly ended its sponsorship of Barcelona due to the ‘Barçagate’ scandal surrounding Josep Maria Bartomeu, the former president of the Spanish LaLiga football club.
Spanish LaLiga football club FC Barcelona has agreed a deal with Japanese e-commerce giant Rakuten to roll out an exclusive range of club merchandise on its platform
European investment group Investindustrial has made a €200m ($239.7
Spanish LaLiga club Barcelona has extended its training partner deal with Turkish white goods brand Beko for the 2021-22 season
Barcelona and Japanese cosmetics brand Shiseido Men have signed a new two-year sponsorship agreement covering four markets: Japan, Greater China, Italy and Spain
London-based sports talent and commercial management agency KIN Partners has announced an alliance with Rodrigo Messi, the brother of Argentina and Barcelona star footballer Lionel Messi, in an attempt…
Early in 2020, ‘Memotraits’ leveraged Rakbank’s rights in the UAE as a FC Barcelona regional partner by turning local Barca fan football memories into physical art.
LaLiga giants FC Barcelona has expanded its presence in the United States by forging a multiyear regional partnership with Danone North America
Japanese internet services brand Rakuten has taken up the one-year option to continue as the ‘Main Global Partner’ of LaLiga club FC Barcelona through the 2021-22 season.
Jumping off the idea that the Barca team is out of this world, Audi leveraged its sponsorship to launch its new Audi e-tron in April 2019 via an alien-themed campaign spanning TV, print and social media.
Japanese medical device company Canon Medical Systems has renewed its medical supplier agreements with LaLiga clubs Barcelona and Real Madrid for five more years until 2025