Spanish LaLiga

Football

Puma has agreed a five-year extension to its ball supplier agreement with Spain’s LaLiga and LaLiga 2, SportBusiness can exclusively reveal.
Football

Saudi Arabian brands are continuing their push into Spanish football, after the Kingdom’s Saudi Investment Bank (SAIB) agreed a regional sponsorship deal with Real Madrid.
Football

Real Sociedad has ended its search for a main shirt sponsor, agreeing a multi-faceted deal with Japaese conglomerate Yasuda Group.
Football

Saudi body is focusing on increasing 'football-driven tourism' to the kingdom through its recent sponsorship agreement with Spain's LaLiga. 
Football

Spanish LaLiga club Atlético Madrid has ended a six-month search for a new main shirt sponsor by announcing the fledgling Saudi Arabian airline brand Riyadh Air as its new 'Main' and 'Official Airline P…
Football

Spanish LaLiga football club RCD Mallorca has agreed a two-season extension to its main sponsor deal with Japan’s Taica Corporation.
Football

Deportivo Alavés has extended with main sponsor, cosmetics and personal hygiene products manufacturer LEA, for its return to LaLiga, while fellow top-tier club CA Osasuna has signed a sleeve sponsorship …
Football

Spanish LaLiga club FC Barcelona has agreed a three-season sponsorship deal with Prime, the US isotonic beverages brand owned by influencers Logan Paul and KSI
Football

Spanish LaLiga club Valencia has agreed a two-season extension to its kit sponsorship deal with Škoda.
Football

Spanish LaLiga club Valencia will have its third new main sponsor in as many seasons after agreeing a multi-year deal with locally based TM Real Estate Group
Football

Spanish Segunda División side RCD Espanyol has announced a stadium naming rights deal with US ticketing and hospitality company Stage Front that will see the firm transform the matchday experience at …
Football

Spanish LaLiga club FC Barcelona has signed up Dutch consumer electronics manufacturer TP Vision as a new main partner and sleeve sponsor of its men’s team.
Football

Castore co-founder Tom Beahon discusses the brand's latest kit supply deal with Athletic Bilbao and the UK-based sportswear company's wider strategy in European football. Matthew Williams reports.
Football

Spanish LaLiga club Real Madrid is reported to have lost a claim for €400m ($435m) in compensation following the collapse of a major sponsorship deal with International Petroleum Investment Company (IPIC), a…
Football

Spanish LaLiga team Athletic Club de Bilbao has agreed a new shirt sponsorship deal with crypto payments platform B2BinPay, as it seeks to drive commercial revenue through a new strategic plan
Football

Mexican pay-television sports channel Afizzionados has added Spanish LaLiga club FC Barcelona to its portfolio of sponsorship deals with major European teams
Football

Spanish LaLiga team Club Atlético Osasuna has signed up Kosner and HR Motor as new shirt sponsors.
Football

Spanish LaLiga club Getafe has agreed a 15-year strategic partnership with premium experiences company Legends focused on maximising its commercial offering and enhancing the fan experience