Saudi body is focusing on increasing 'football-driven tourism' to the kingdom through its recent sponsorship agreement with Spain's LaLiga.
Spanish LaLiga club Atlético Madrid has ended a six-month search for a new main shirt sponsor by announcing the fledgling Saudi Arabian airline brand Riyadh Air as its new 'Main' and 'Official Airline P…
Spanish LaLiga football club RCD Mallorca has agreed a two-season extension to its main sponsor deal with Japan’s Taica Corporation.
Deportivo Alavés has extended with main sponsor, cosmetics and personal hygiene products manufacturer LEA, for its return to LaLiga, while fellow top-tier club CA Osasuna has signed a sleeve sponsorship …
Spanish LaLiga club FC Barcelona has agreed a three-season sponsorship deal with Prime, the US isotonic beverages brand owned by influencers Logan Paul and KSI
Spanish LaLiga club Valencia has agreed a two-season extension to its kit sponsorship deal with Škoda.
Spanish LaLiga club Valencia will have its third new main sponsor in as many seasons after agreeing a multi-year deal with locally based TM Real Estate Group
Spanish Segunda División side RCD Espanyol has announced a stadium naming rights deal with US ticketing and hospitality company Stage Front that will see the firm transform the matchday experience at …
Spanish LaLiga club FC Barcelona has signed up Dutch consumer electronics manufacturer TP Vision as a new main partner and sleeve sponsor of its men’s team.
Castore co-founder Tom Beahon discusses the brand's latest kit supply deal with Athletic Bilbao and the UK-based sportswear company's wider strategy in European football. Matthew Williams reports.
Spanish LaLiga club Real Madrid is reported to have lost a claim for €400m ($435m) in compensation following the collapse of a major sponsorship deal with International Petroleum Investment Company (IPIC), a…
Spanish LaLiga team Athletic Club de Bilbao has agreed a new shirt sponsorship deal with crypto payments platform B2BinPay, as it seeks to drive commercial revenue through a new strategic plan
Mexican pay-television sports channel Afizzionados has added Spanish LaLiga club FC Barcelona to its portfolio of sponsorship deals with major European teams
Spanish LaLiga team Club Atlético Osasuna has signed up Kosner and HR Motor as new shirt sponsors.
Spanish LaLiga club Getafe has agreed a 15-year strategic partnership with premium experiences company Legends focused on maximising its commercial offering and enhancing the fan experience
Spanish LaLiga club RCD Mallorca has agreed a new stadium naming rights deal with the Council of Mallorca after a previous sponsorship agreement was terminated
Spanish LaLiga club FC Barcelona has extended and expanded its regional sponsorship deal with South Korean lubricants company SK Enmove
FC Barcelona has engaged the international division of US premium experiences company Legends to help drive greater revenue at the renovated Camp Nou stadium, while the Spanish LaLiga team has opted to…