Spanish LaLiga

Spanish LaLiga club Real Madrid has agreed a global sponsorship deal with pharmaceuticals company Cantabria Labs. The initial three-year contract will cover both the men’s and women’s first teams. Th

The Sportfive agency facilitated the highly-lucrative main shirt sponsorship agreement between Spanish football club Atlético de Madrid and the cryptocurrency investment app WhaleFin, which was confirmed …

Spanish LaLiga club Elche has extended its main shirt sponsorship deal with real estate developer TM Grupo Inmobiliario for a seventh consecutive season

Japan’s Taica Corporation has extended its main shirt sponsorship with Spanish LaLiga club Real Mallorca to promote its aGEL (Alpha Gel) shock absorption brand for another season.

Spanish LaLiga football club Sevilla has signed European brokerage company Degiro as its new main global sponsor

The logo of UNHCR, the United Nations refugee agency, will feature on FC Barcelona’s back-of-shirt branding position for the next four seasons.

In April 2021, Audi Spain launched a local market strand of the auto brand’s new global ‘Future Is An Attitude’ brand platform by leveraging its partnership with Real Madrid CF to roll out a YouTube video series called ‘Let’s Dream About The Future’ which saw four current players interviewed about their hopes for the future and their understanding of the term ‘progress’.

Atlético Madrid’s club record main shirt sponsorship agreement with the cryptocurrency investment app WhaleFin was signed more than two months ago after progressing rapidly from first talks.

RCD Espanyol has claimed a first for LaLiga, the top division of Spanish club football, by agreeing a sponsorship deal with iGaming token Crypto Snack that will lead to it accepting payments via cryptocurrencies

Atlético de Madrid has reportedly signed a club record main shirt sponsorship agreement with the cryptocurrency investment app WhaleFin.

Turkish blockchain company Bitci is thought to have requested payment delays in some of its deals with sports rights-holders and has paused fan token issues because of growing cryptocurrency regulations…

Socios.com, the fan token provider, has agreed new deals with Sevilla and Udinese involving shirt and training kit sponsorship, respectively, as it furthers its presence in the European football market

British online car retailer Cazoo has continued to build its significant sports sponsorship presence by agreeing to become the main partner of Spanish football club Real Sociedad

FC Barcelona has cancelled an agreement with NFT marketplace Ownix with immediate effect after a consultant working for the company was arrested over allegations of fraud and sexual offenses

Real Madrid and US-based multinational computer software company Adobe are claiming that the brand’s new supplier sponsorship deal with the club could eventually allow it to personalise content and sponsorship m…

Spanish LaLiga football club Celta Vigo has agreed a three-year deal making United Arab Emirates-based financial services company AIX Investment Group its new sleeve sponsor

Australia-based retail forex broker IC Markets has signed sponsorship deals with six Spanish LaLiga clubs for the remainder of the 2021-22 season