Spanish LaLiga

Spanish LaLiga club Cádiz CF has named Turkish blockchain company Bitci as its new front-of-shirt sponsor, replacing betting operator Dafabet from last season.

Jordi Camps, the commercial director and head of global partnerships for Spanish LaLiga club Barcelona, will resign at the end of this month, according to Spanish media sources

Japanese technology company Taica Corporation has been named as the new global main sponsor of Spanish LaLiga club RCD Mallorca through its silicone-based product brand αGEL (Alpha GEL).

Spanish LaLiga club Valencia CF has made sports supplement supplier Zumub its nutrition sponsor for this season. The deal will see Zumub help the players in their sports preparation

Spanish fintech company Gedesco has become the main shirt sponsor of Spanish LaLiga club Levante UD for the 2021-22 season

Trading platform LegacyFX has become the new back-of-shirt sponsor for Spanish LaLiga club Real Betis in a two-year deal, from 2021-22 to 2022-23, with an option to extend

Investment platform Naga as become the main sponsor of Spanish LaLiga club Sevilla in a multi-year deal

Spanish bank CaixaBank has signed as an official sponsor and financial partner of Spanish La Liga club Deportivo Alavés for the next four seasons.

Insurance group Allianz has upgraded its sponsorship of Spanish LaLiga club Barcelona from a regional deal to a global agreement

Ria Money Transfer tasked agency Sra Rushmore to create a celebratory activation in February 2021 telling the story of legendary Madrid hairdresser Wizarchy, whose journey from the Dominican Republic to Spain reinforces the values of everyday hard work and perseverance.

The Covid-19 pandemic resulted in the European football market contracting 13 per cent to overall revenues of €25.2bn ($29.9

Forex broker FBS activated its FC Barcelona rights in early 2020 via a series of campaigns and promotions that aimed to reinforce the brand’s leadership position, drive global growth and boost business in emerging markets.

Spanish wind and solar developer Capital Energy has signed with Spanish LaLiga club Atlético de Madrid as the ‘Official Renewable Energy’ sponsor for the next three seasons, from 2021-22 to 2023-24.

Newly-promoted Spanish LaLiga club RCD Mallorca has agreed a five-year kit sponsorship with Nike, from 2021-22 to 2025-26

Spanish LaLiga club Valencia CF will become the first sports team to promote fan tokens on the front of their shirts from the start of next season

Packaged vegetables brand Verleal has agreed to extend as the main sponsor of Spanish LaLiga club Atlético Osasuna until June 30, 2023.

Korean car brand Hyundai has renewed its shirt sleeve sponsorship agreement with Spanish LaLiga champions Atlético Madrid. The one-season renewal continues a sponsorship that first started in 2018-19.