News

Sponsorship & Marketing Mass Participation

The upgrade of the TCS Sydney Marathon to World Marathon Major (WMM) status is akin to “joining the Champions League” or becoming a Grand Slam tennis tournament, according to the Infront agency.
Events Rowing

World Rowing has stepped up its association with rowing equipment manufacturer Concept2, with the extension of a longstanding partnership set to focus on developing indoor, ‘connected’ rowing globally.
Industry Moves Football

Liverpool has appointed Kate Theobald as the club's new commercial director, following Ben Latty's elevation to chief commercial officer.
Sponsorship & Marketing Multiple Sports

Castore has blamed extraordinary expenses and challenging economic conditions after registering a £28.9m loss for the year ending February 2024.
Sponsorship & Marketing Football

Two years after its previous deal fell through, St. Louis City SC has announced battery giant Energizer as its new stadium naming sponsor.
Sponsorship & Marketing US College Sport

The University of Cincinnati (UC) has become the latest top college in the United States to bring its sponsorship sales in-house.
Sponsorship & Marketing Basketball

Mexican tourism board Visit Nayarit has continued its push into US sport by striking a sponsorship deal with the Los Angeles Lakers
Finance & Law Football

The sponsorship element of beIN Sports' rights deal with France's Professional Football League (LFP) is under serious threat as Ligue 1's new domestic media rights contracts could be further devalued.
Industry Moves Multi-sport

The commercial programme for the Los Angeles 2028 Olympic Games is to be spearheaded by former Nike executive John Slusher.
Industry Moves Rugby Union

Ex-URC sponsorship chief Cooke brings significant commercial experience at a time of strong financial headwinds for Premiership Rugby.