Global small business platform Xero has agreed a deal to sponsor this year’s Rugby World Cup Sevens, which will take place in South Africa.

Australian telecoms operator Optus has announced a content and endorsement agreement with three-time tennis grand slam winner Ashleigh Barty that will see her assume the title of ‘chief of inspiration’.

Japanese car company Toyota Group has become a new main global partner of Italian Serie A club AS Roma. Toyota replaces Korean rival Hyundai as the club’s car category sponsor.

French Ligue 1 club AS Monaco has signed Casino Secret as an official regional sponsor in Japan, where the club is growing in popularity following its recent signing of Takumi Minamino

Arsenal has become the latest Premier League club to extend its sponsorship contract with technology company Acronis

UK investment platform AJ Bell has extended as title sponsor of the upcoming Tour of Britain cycling event for a second year, despite a wider search for a new lead sponsor by the race organisers in 2022

Lawn mower manufacturer replaces New Era for college football sponsorship

Major League Soccer's Los Angeles Galaxy has extended its long-standing jersey sponsorship deal with Los Angeles, California-based dietary supplement company Herbalife Nutrition in a multiyear, multimillion do…

German Bundesliga club VfL Wolfsburg has entered into a “long-term strategic partnership” with virtual advertising technology provider Supponor.

Indian Super League football club Mumbai City has agreed a shirt sponsorship deal with an online sports news platform operated by casino and sports betting platform