News

Sponsorship & Marketing Esports

Adidas has taken a significant sponsorship position at the inaugural edition of the Esports World Cup, taking place in Saudi Arabia next month
Sponsorship & Marketing Cycling

A four-year contract will see BigMat back seven UCI World Championships, including the 2027 Cycling World Championships in Haute-Savoie, France.
Sponsorship & Marketing Cricket

The organisers of Major League Cricket (MLC) are in the market for a naming-rights sponsor for the Grand Prairie stadium in Texas, SportBusiness can reveal
Sponsorship & Marketing Snooker

World Snooker Tour (WST) has awarded title rights to The Masters to existing sponsor Johnstone's Paint rather than further expand its commercial portfolio through owner Matchroom's growing global ties.
Sponsorship & Marketing Football

Dutch giants AFC Ajax and telco VodafoneZiggo have renewed their shirt sponsorship deal until at least the end of the 2026-27 season, providing the Eredivisie club with much-needed stability as it lurches…
Media Ice Hockey

The German Ice Hockey Federation (DEB) will be able to source potential sponsors in-house as part of a revised and extended exclusive marketing agreement with the Infront agency
Events Sailing

The Sports Consultancy (TSC), the London-based sports and entertainment specialist agency, will look to tap into its extensive experience in sailing, after being appointed to lead the search for host …
Media Aquatics

Swimming Australia has appointed the Sportfive agency to an exclusive, multi-year commercial rights representation deal in a bid to increase the sport’s profile in the long build-up to the Brisbane 2032 O…
Industry Moves Football

Zarah Al-Kudcy, the commercial director for reigning WSL champion Chelsea Women, is leaving the club to become the chief revenue officer for NewCo, the independent body set up to run the top-flight women’s league and the second-tier Women’s Championship.
Sponsorship & Marketing Golf

Car rental company Avis has today (Monday) extended its sponsorship deal with the PGA Tour through 2028, and added reigning PGA Championship winner Xander Schauffele as a brand ambassador