News

Football

Lech Poznan has agreed a five-year deal, from 2013-14 to 2017-18, for telecommunications firm INEA to assume the naming rights to the Polish Ekstraklasa football club's stadium.

Football

Concacaf, football’s governing body in the Caribbean, North and Central America, has announced that insurance company State Farm has signed up as a sponsor of the 2013 Gold Cup national team tournament.

US motor-racing team Penske Racing has extended and enhanced its commercial partnership with manufacturing firm Carlisle Companies Incorporated.

Rugby Union

Welsh rugby union club Ospreys have agreed a three-year extension, from 2013-14 to 2015-16, to a sponsorship deal with the Worthington’s brewery.

Multi-sport

Energy company SSE has appointed Synergy Sponsorship to act as its lead agency for the management of its sponsorship activity surrounding the Glasgow 2014 Commonwealth Games.

American Football

The role of NFL official headset partner could be permanently sidelined following the league’s $400m, five-year Game Console, Tablet and PC Operating System deal with Microsoft, from 2013.

Sailing

Electronic products manufacturer Panasonic has agreed a deal to become an official supplier to the 34th America’s Cup sailing event this summer.

American Football

Jerry Richardson, owner of National Football League (NFL) franchise the Carolina Panthers, has secured the naming rights to the University of North Carolina’s (UNC) new American football stadium in a deal worth $10m (€7.67m).

Multi-sport

French state lottery organisation Française des Jeux (FDJ) has extended its partnership with the French National Olympic Committee (CNOSF) until the end of 2016.

Cricket

The Sri Lanka Tea Board has agreed a three-year deal with Sri Lanka Cricket (SLC) to become the primary sponsor of the national team in away matches.