News

Football

Dairy Australia, the national services body for Australian dairy farmers, has reached a one-off sponsorship agreement with A-League football team Melbourne Victory for its friendly against Liverpool on July 24.

Athletics

Standard Chartered Bahrain has agreed to become one of the official sponsors of the 2013 Bahrain Marathon Relay, according to the Bahrain News Agency.

GlaxoSmithKline is in talks with the International Olympic Committee about joining its TOP sponsor program, according to US news sources.

Rugby League

English Super League rugby league club St Helens has extended its shirt sponsorship deal with tea producer Typhoo for a further three seasons.

Basketball

NBA basketball team the Portland Trail Blazers has renewed commercial agreements with three of its long-term partners.

American Football

American football franchise the Philadelphia Eagles has agreed a five-year partnership with insurance company Johnson, Kendell and Johnson which will run through the 2018 NFL season.

Golf

BMW has agreed a deal to become the official sponsor of the New Zealand Golf Open, according to the New Zealand Herald newspaper.

Winter Sports

The US Ski and Snowboard Association has announced a multi-year partnership with online fundraising platform RallyMe.com.

Winter Sports

Ski kit manufacturer Swix Sport USA has agreed a two-year deal with the American Birkebeiner Ski Foundation to become the title sponsor of the cross-country American Birkebeiner (Birkie) ski events from the winter of 2014.

Cycling

French insurance group AG2R La Mondiale has announced a three-year extension to its naming rights sponsorship of its self-titled UCI World Tour cycling team.