News

CRICKET SOUTH AFRICA (CSA)’s domestic Twenty20 competition will be re-branded the RAM Slam T20 Challenge as a result of a new sponsorship agreement.

HERO MOTOCORP has signed a deal with the Federation of International Hockey (FIH) to become the title sponsor of all FIH events held in India over the next four years

ADMIRAL HAS EXTENDED its sponsorship of the Welsh Rugby Union (WRU) for a further two years until 2015

ATHLETICS BRAND ASICS will upgrade its association with the LA Marathon to become title sponsor from 2013 through 2015

EMIRATES HAS FURTHER enhanced its sports sponsorship portfolio by agreeing a multi-year deal with Formula One Management (FOM) to become a Global Partner of Formula One (F1)

BUSINESS SERVICES COMPANY Xerox has signed a multi-year partnership with the Women’s Tennis Association, making Xerox the WTA’s Exclusive Supplier of Business services and Office Document Technology. U

MOBILE PHONE manufacturer Blackberry has become a major partner of the Mercedes Formula One (F1) team after announcing a sponsorship deal this week

TURKISH HOME APPLIANCES brand Beko has signed as the Presenting Sponsor of the 2013 EuroBasket in Slovenia, as well as the first FIBA Basketball World Cup in Spain in 2014

THE RUGBY FOOTBALL UNION (RFU) and IBM have struck a five-year partnership agreement, which will see the computer products and services giant provide fans with player performance analytics – and the U…

HILTON HHONORS, the guest loyalty programme for Hilton Worldwide’s 10 distinct hotel brands, has renewed its sponsorship of the U.S. Olympic and Paralympic Teams for the next Olympic cycle.