News

DUBAI-BASED airline Emirates has continued its recent flurry of high-profile sponsorship agreements by signing a 10-year deal with Lancashire County Cricket Club (LCCC)

ABU DHABI-BASED telecommunications company Etisalat has extended its sponsorship agreement with Spanish La Liga team FC Barcelona for a further four-and-a-half years until June 2017

THE RYDER CUP has secured its first-ever global sponsor after Standard Life Investments agreed a deal to partner the event in Europe and the US

BAYERN MUNICH has agreed a sponsorship extension with global soft drinks manufacturer Coca-Cola

BNP PARIBAS has extended its title sponsorship of the BNP Paribas Open, an ATP World Tour and WTA Tour event, for a further five years

THE COPA DO BRASIL, the country’s biggest club football competition, will be known as the Copa Perdigao do Brasil as part of a new title sponsorship agreement.

THE INTERNATIONAL BASKETBALL FEDERATION (FIBA) secured a number of commercial partnerships this week, including six sponsors for the first-ever Basketball World Cup in 2014

PHOTOGRAPHIC EQUIPMENT manufacturer Canon has agreed a three-year deal to become an official partner of the Asian Tour

ENGLISH PREMIER LEAGUE Champions Manchester City could be open to offers from brands to replace Etihad Airways as the club’s main shirt sponsor, Sports Marketing Frontiers has learned.

GLOBAL LOGISTICS company UPS has signed on as an Official Sponsor of the Ferrari Formula One (F1) team.