SKINCARE BRAND Aquaphor was announced as the new title sponsor of the New York City Triathlon this week

TURKISH BEER brand Efes Pilsener has extended its global sponsorship agreement with basketball’s Euroleague for another three-year term.

BET365 WILL replace Stoke City's stadium naming rights partner Britannia as the English Premier League club's front-of-shirt sponsor from next season after signing a three-year deal

THE GERMAN Football Association (DFB) has agreed another long-term partnership extension after renewing its contract with beer brand Bitburger. German sponsorship website sponsors

TWO NEW non-official London 2012 brands launched athletics themed advertising campaigns this week

LIVERPOOL FOOTBALL Club of the English Premier League has signed a deal with Turkish menswear brand Ramsey, which will see the club provided with bespoke tailored formalwear for the next two seasons as…

WORLDWIDE HARDWARE wholesaler Würth has signed as an official sponsor of Team China Basketball up to and including 2014.

BRITISH DIGITAL satellite television service Sky has extended its sponsorship of British Cycling for a further four years to the end of 2016

RUSSIA’S SECOND largest mobile phone operator MegaFon has signed on as an official sponsor of the IIHF Ice Hockey World Championship.

THE NEXTGEN SERIES, a mould-breaking competition featuring tomorrow’s football superstars playing for Europe’s major clubs, has unveiled its partnership rights portfolio on the back of a highly successful ina…