News

Football

English Premier League football club Arsenal has agreed a three-year partnership with Sterling Bank to issue co-branded debit cards in Nigeria.

Winter Sports

The Italian Winter Sports Federation (Fisi) has agreed a five-year deal, from 2013-14 to 2017-18, to allow the Infront Sports & Media agency to handle its marketing rights.

Football

Lega Serie B has agreed a five-year partnership with RCS Sport in a bid to introduce new marketing initiatives to the second tier of Italian football.

Cycling

The governing body for cycling in the US, USA Cycling, has announced a sponsorship deal with nutrition bar manufacturer Bonk Breaker.

Football

Low-cost airline AirAsia has sealed a three-year sponsorship with the Football Association of Singapore worth S$1.8m (€1.1m/$1.4m).

Cricket

Indian mobile phone manufacturer Celkon Mobiles has reached a deal to become the title sponsor of the one-day international cricket series between Zimbabwe and India.

Sailing

The Jamaican Tourist Board will sponsor an entry in the 2013-14 Clipper Round the World Yacht Race.

Football

English Premier League football club Manchester City has agreed a three-year extension to its partnership with video games company Electronic Arts.

Rugby Union

The Welsh Rugby Union has reached a three-year agreement to make cosmetics brand Dove Men+Care a principle partner until 2016.

American Football

NFL American football franchise the Dallas Cowboys are close to agreeing a stadium naming rights deal with telecommunications company AT&T, according to US news sources.