News

American football teams the Denver Broncos, Seattle Seahawks and Jacksonville Jaguars have agreed sponsorship deals ahead of the new NFL season.

English Premier League team Tottenham Hotspur has agreed a two-year commercial partnership with men’s clothing retailer Bosideng London.

Online ticket marketplace StubHub has agreed a three-year deal with Gloucester Rugby to become the official ticket marketplace of the English Premiership rugby union club from the 2013-14 season.

Global nutrition brand Herbalife has agreed a deal to become the official nutrition partner of football’s International Champions Cup.

Financial services company ING will end its title sponsorship of the New York Marathon after this year’s race, according to the SportsBusiness Journal.

The Ekstraklasa, the top division of football in Poland, has engaged the Infront Sports & Media agency to search for a major sponsor in the German and Austrian markets.

Riis Cycling is looking for a new co-title sponsor for its Danish-based UCI World Tour squad Team Saxo-Tinkoff after negotiations to extend its agreement with Russia’s Tinkoff Bank broke down.

Insurance company FIATC has renewed its deal to support Spanish basketball team Joventut.

Manchester City has announced a three-year partnership with Hays to make the British company the English Premier League football club’s official recruitment partner.

Heineken has opted to extend its partnership with the Dutch Olympic Committee*Dutch Sports Federation (NOC*NSF) until the 2016 Summer Olympic Games in Rio de Janeiro.