News

Financial Services Rugby League

Australian NRL rugby league team Penrith Panthers has agreed a stadium naming rights deal with financial services business the Pepper Group.

Retail Multi-sport

Korean supermarket chain Lotte Mart has become the latest company to sign up as a partner of the Gwangju 2015 Universiade multi-sport event.

Confectionery Cricket

Snack food company Mondelez International has agreed a commercial partnership for the upcoming 2015 Cricket World Cup.

Personal Care & Fragrances Football

Liverpool has signed up skincare brand Nivea Men as the English Premier League club’s official men’s grooming partner.

General Insurance Football

Life insurance company Great Eastern Life has signed a two-year extension to its co-title sponsorship agreement with Singapore’s top football division, the S.League.

Automobile Manufacturing

Oil and lubricants manufacturer Rock Oil has signed a two-year associate-level partnership with the British Superbike Championship.

Sporting Apparel Netball

Sportswear brand Asics has agreed a partnership with organisers of the 2015 Netball World Cup national team tournament.

Soft Drinks Horse Racing

Ascot Racecourse has agreed a sponsorship deal with soft drinks manufacturer Appletiser.

Beer Football

German brewery Isenbeck has struck a deal to become a sponsor of Argentinian Primera División top-tier football club Boca Juniors.

Banking Football

German banking and financial services company Commerzbank has agreed to extend its naming rights deal for the home of Bundesliga football club Eintracht Frankfurt to 2020, according to Frankfurter Allgemeine Zeitung.