Wales
Premier League clubs to market sleeve sponsorship – report
English Premier League football clubs have been given permission to seek shirt sleeve sponsors from next season, according to the Daily Mirror.
Crabbie’s sets first with Welsh rugby deal
UK alcoholic ginger beer brand Crabbie’s has signed a first-of-its-kind, five-way sponsorship agreement that incorporates the Welsh Rugby Union and Welsh Pro12 teams Ospreys, Scarlets, Cardiff Blues and Newport Gwent Dragons.
EFL builds partnership with Wickes
The English Football League, which operates the three club divisions below the top-tier Premier League, has entered into a partnership with home improvement products retailer Wickes.
Adidas extends backing of resurgent Welsh national team
The Football Association of Wales has extended its kit partnership with German sportswear giant Adidas.
Guinness pours extension to title sponsorship of Pro12
Irish beer brand Guinness will continue to serve as the title sponsor of the Pro12 European club rugby union tournament for a further four years after agreeing an extension with the Pro12 Rugby organising body.
OSTC FX brokers extension to Ospreys deal
Foreign exchange company OSTC FX has signed a three-year extension to its commercial partnership with Welsh Pro12 rugby union club Ospreys.
Land Rover adds Cardiff Blues to growing rugby portfolio
Welsh Pro12 rugby union team Cardiff Blues has named British multi-purpose vehicle manufacturer Land Rover as its new principal partner.
NatWest steps up to become ECB’s principal partner
Banking group NatWest has upgraded its long-running association with the England and Wales Cricket Board to become the body’s principal partner.
Ospreys agree lucrative extension to BLK kit deal
Welsh Pro12 rugby union club Ospreys has agreed a five-year extension to its kit deal with Australian sportswear company BLK and has signed a one-year extension to its sponsorship agreement with pensions and investment specialist, WPS Investment Group.
BetEast seeks to aid global expansion with record Swansea shirt deal
Premier League football team Swansea City has signed Asian online betting brand BetEast as its new shirt sponsor in a club record deal.
Joma replaces Adidas as Swansea kit partner
Spanish sportswear company Joma has agreed a multi-year kit partnership with English Premier League football club Swansea City.
Unibet to support inaugural PDC Champions League
Online sports betting company Unibet has agreed a deal to serve as title sponsor of the Professional Darts Corporation’s inaugural Champions League event this year.
Under Armour drives Welsh rugby forward with enhanced WRU extension
The Welsh Rugby Union has agreed a nine-year extension to its partnership with US sportswear manufacturer Under Armour.
Sky Bet ups stake in Football League title sponsorship
Online sports betting company Sky Bet is understood to have had a late change of heart about the value of its title sponsorship deal with the English Football League, clearing the way last month for a renewal of its deal.
BetVictor extends title sponsorship of snooker’s Welsh Open
Online casino and sportsbook operator BetVictor has signed a new one-year deal to remain the title sponsor of the Welsh Open snooker tournament.
Football League renews Sky Bet title sponsorship
The English Football League has renewed a title sponsorship agreement with online bookmaker Sky Bet.
Lidl bags deal with UK national football associations
Supermarket chain Lidl has announced partnerships with football’s national governing bodies in England, Wales and Scotland.
Clarity Copiers sign up with Newport Gwent Dragons
Welsh Pro12 rugby union club Newport Gwent Dragons has extended its partnership with printing company Clarity Copiers.