Wales
Cardiff unveils new partnerships
The Cardiff Blues Welsh Pro12 rugby union club has secured partnership deals with commercial property specialist Cooke & Arkwright and the sportswear brand CEP.
Principality takes naming rights to Millennium Stadium through WRU deal
The Welsh Rugby Union has agreed a new 10-year partnership with financial services company Principality Building Society under which Cardiff’s Millennium Stadium will assume a naming rights partner for the first time.
Ospreys bank extension with away jersey sponsor
Foreign exchange company OSTC FX has opted to extend its jersey sponsorship deal with Welsh Pro12 rugby union team Ospreys.
Ospreys build for new season with Morganstone
Welsh Pro12 rugby union team the Ospreys have secured a shirt sponsorship deal with construction company Morganstone.
JD Sports signs up as Welsh Cup title sponsor
Sports retail company JD Sports has agreed a deal with the Football Association of Wales (FAW) to become the new title sponsor of the Welsh Cup domestic club competition.
12Bet stakes Premier League claim with Swansea
Betting company 12Bet has agreed a partnership with English Premier League football club Swansea City.
Dafabet strengthens sports sponsorship portfolio with Wales deal
Football’s Welsh Premier League has signed up online betting company Dafabet as its new title sponsor.
World Half Marathon Championships makes the grade with Cardiff University
Cardiff University has been announced as the title sponsor of the 2016 World Half Marathon Championships.
WRU seals record deal through Admiral renewal
Insurance company Admiral has agreed a two-year extension to its status as the main sponsor of the Welsh Rugby Union.
888.com to become title sponsor of new snooker tournament
Online gaming operator 888.com has struck a deal to become the title sponsor of the World Grand Prix, a new tournament organised and run by the World Snooker global governing body.
Rugby union – national union sponsorship deals
For this year’s rugby union autumn internationals, Sports Sponsorship Insider surveyed the sponsorship portfolios of the leading nations: Argentina, Australia, England, France, Ireland, Italy, New Zealand, Scotland, South Africa and Wales.
My Betting Club to support Wales Rugby League
Wales Rugby League, the sport’s national governing body, has sealed a major sponsorship deal with betting company My Club Betting.
WRU drives forward with Rhino partnership
The Welsh Rugby Union has signed a four-year extension to its deal with specialist equipment supplier Rhino Rugby.
CityJet links up with Ospreys
Welsh Pro12 rugby union club Ospreys has signed up airline CityJet as a commercial partner.
Scarlets empowered by Dragon Energy renewal
Welsh Pro 12 rugby union team the Scarlets have agreed an extended partnership with solar energy specialist Dragon Energy Solutions for the 2014-15 season.
New Euro club competition helps Pro12 title increase
The creation of a new European club rugby tournament and an increase in competition for qualification to the tournament from Pro12 clubs were driving factors behind an increase in the value of title sponsorship rights for rugby union’s Pro12 league.
Pro12 drinks to Guinness backing
Irish beer brand Guinness has been unveiled as the new title sponsor of the Pro12 European club rugby union tournament.
WRU smartens up with TM Lewin
London-based tailor TM Lewin has reached a deal to become the official formalwear supplier to the Welsh Rugby Union through to March 2018.