Premier League clubs to market sleeve sponsorship – report

English Premier League football clubs have been given permission to seek shirt sleeve sponsors from next season, according to the Daily Mirror.

The UK newspaper reported that some teams are already negotiating deals with potential sponsors after the Premier League agreed to the proposal put forward by clubs.

The report said two unnamed clubs would be prevented from seeking sleeve sponsors due to clauses in contracts with their main sponsors that forbid the presence of other brands on their playing kits.

The Mirror said that “just under half” of the 18 clubs able to pursue deals plan on doing so, with a group of 10 clubs reportedly seeking to sell the space to a single company as part of a package deal.

The Premier League logo currently features on both shirt sleeves. Under the new model, the logo would remain on the left sleeve, with a sponsor’s branding appearing on the right.

Any deals agreed could become effective from as early as the 2017-18 Premier League campaign.